A consumer looks at a pair of shoes at an online retailer. Later, that consumer looks up a word on an online dictionary site and... there's that exact pair of shoes, right there, in an ad. Is that consumer thinking, "Oh yeah, I like those shoes. I need to go back and order them, " or "What the what??! Am I being followed?" If you want to know what people really think about PPC Retargeting, read this hot off the press, 2014 PPC Retargeting Survey. It's really good news for advertisers who use PPC retargeting.
2014 PPC Retargeting Statistics - Not What We Expected (Hint, It's Good News for Advertisers)
Posted by HubShout1 under AdvertisingFrom http://hubshout.com 3693 days ago
Made Hot by: sundaydriver on March 11, 2014 7:14 am
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Comments
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Interesting survey! And I'm surprised by how many people are ambivalent or find them helpful.
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