BizSugar.com › Advertising › 3 big brands that totally “get” content marketing

Looking for content marketing ideas and inspiration? Contributor Quinn Whissen describes three impressive efforts well worth emulating.

It’s been proven time and time again that content marketing works. Numerous case studies floating around the interwebs show its efficacy for small and medium-sized businesses.

But how about some larger brands? Is it prohibitively difficult to put together a comprehensive content strategy with so many moving parts, global markets and countless decision-makers?