BizSugar.com › Advertising › 3 Reasons to Stop Bidding on 90 Percent of Your Keywords

In Larry Kim’s article, “Attention Keyword Hoarders: You Need to Delete 98 percent of Your AdWords Keywords – Here’s Why,” he begins by talking about an AdWords account that’s bidding on 273,000 keywords, but only gets impressions on 3,372 of them, which is about 1.2 percent.

Here’s a graph he used to show what this looks like: