5 Marketing Lessons to Learn from Hank the Clydesdale Super Bowl Ad

5 Marketing Lessons to Learn from Hank the Clydesdale Super Bowl Ad - http://contentmarketingtoday.com Avatar Posted by Fenessy under Advertising
From http://contentmarketingtoday.com 5472 days ago
Made Hot by: on February 8, 2008 1:55 am
You don't necessarily need a big budget to tell a great story that your customers will remember.
Once again the Anheuser-Busch Clydesdale ad was the favorite ad in the 2008 Super Bowl. It outscored all the rest of their ads that were trying to strengthen the Bud Light brand against Miller Lite. What is it about Hank the Clydesdale and all of the preceding Clydesdale commercials that put them at the top of the pack? And, what lessons can you apply to your own marketing, whatever the size of your budget?





Comments


Written by sheena.willspheen
4449 days ago

It is very true, big budget is not always the most concern in order to give impact to our customers. It is the quality and the content that will make them remember us and not just the sophistication of the work, though I would say it still counts.



Written by ArmadaIG
5471 days ago

Yes, I'd like to work with the tiny Anheuser-Busch budget for my creative.



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