College Students Addicted to College Newspapers

Posted by luckycharmer under Advertising
From http://www.marketingcharts.com 6010 days ago
Made Hot by: on June 13, 2008 7:55 pm

Looking for a way to reach college students? Despite declines in mainstream newspaper readership, college newspapers are an integral part of students' lives, with over three-quarters (76%) of them saying they have read their college newspaper in the past month, according to a recent Alloy Media + Marketing study.

That figure is an impressive 92% for those campus papers that publish on a daily basis, the College Newspaper Audience study, conducted in partnership with MORI Research, found.