Customer Magazines With More Pages Get More Response

Avatar Posted by Fenessy under Advertising
From http://www.mediapost.com 5972 days ago
Made Hot by: on July 15, 2008 7:04 pm
A new study and analysis reveals a range of benefits by making some format adjustments to Customer Magazines. Though currently the average number of pages for a customer magazine is 36 and the most popular frequency is quarterly, says the study, more pages inspires more thorough readership and greater frequency yields an uplift of over 10%.





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