BizSugar.com › Advertising › Don't Get Hustled by the Social Media Frenzy - iMedia Connection: The X Factor:

Does the frenzy over social media this year remind you of something? Widgets maybe? Or viral marketing? Every year we seem to create a new buzz over— well, buzz. But is this trend different? It's hard enough for those of us in the space to catch up with it all.
But should you be chasing the golden goose this time?