Data from Jefferies and Company puts a hard number on the cost of traditional ads in 2008.
The firm estimates that broadcast TV had the highest cost-per-thousand (CPM) rate of $10.25, with syndicated TV at $8.77. Magazines, cable TV, newspapers, radio and outdoor advertising round out the space.
As for spending in the online sector... it's a little more complicated.
How Much Ads Cost
Posted by
ArmadaIG under Advertising
From http://www.emarketer.com 5475 days ago
Made Hot by: on April 28, 2009 4:51 am
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