BizSugar.com › Advertising › Say the magic word FREE and the word is spread..virally

I stumbled upon this site for the first time last week and came back to it again today out of curiosity. It so happens something slightly changed- luckily, it still works to prove my point.

Last week, the Natural Confectionery Company was offering a bag of free sweets!:-) which at the end engaged the viewer into putting in their contact details in order to get the treat delivered to them. Due to the campaign's utter success, they ran out of treats :-(.