BizSugar.com › Advertising › Advertising Forecasts 2016: Digital Ads to Outpace TV Ads

“Television ad sales are going to lose value in an increasingly digital world,” states Interpublic Group’s Magna Global. Magna Global Predicts That TV ads will lose their value in the coming years. Marketers need to rethink and re-evaluate their advertising budgets and strategies, as digital ad spending will very soon tower above television ads.