If you read the product offering descriptions on Groupon.com, you are in for a big surprise, because the company breaks nearly all the rules of copywriting. The copy is not brief or tightly focused on the company’s unique selling proposition. Groupon’s copy is rambling and different.
Breaking the Rules: Why Groupon’s Different Copywriting Style Works
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stepbystepmarketing.com under Advertising
From http://www.stepbystepmarketing.com 4656 days ago
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