How to choose the face of your business is one of the trickiest questions in advertising because the answer depends a lot on gut feel and history of the business. Essentially, there are two kinds of “Face of the Business”. The more traditional is one is by getting a “talent” or model. You come out with several advertising material and sign her or him up for several years. The advantage is that you allow the image of the celebrity to rub off on your business.





Comments


Written by Ruth Stone
3119 days ago

Choosing the "face" of your business seems like such an important issue and at the same time one you rarely ever think of in the beginning when putting the business together. Shared this one on Facebook because I think the idea of picking someone to represent your brand can be so critical.



Written by smallbusinessadvertising
3118 days ago

Thanks for your contribution and for sharing it on facebook... appreciate it!



Written by m4bmarketing
3120 days ago

Interesting. Do you have an example where a business used children to successfully select the face of a business. One addition I would add and you may be covering it in other posts is to be aware of using someone just because they have the X factor or are popular at the moment. They need to be relevant to the brand. Otherwise it is just borrowed interest.

Susan



Written by smallbusinessadvertising
3119 days ago

No, there hasn't been a business that used children as the face of a business in that "Steve Jobs" kind of way. Children have been used as the face of a business as endorsers. For obvious reasons. One is legality (this affects schedules, number of hours a child may work, what the child can do and cannot do, etc) and the next is the ability of children to talk spontaneously.

Even when the likes of Miley Cyrus and others like her were still minors, they were only endorsers, not the "Steve Jobs" of a brand.

I just wrote part 2, it is here: http://tinyurl.com/646wscs



Written by businessavante
3120 days ago

Hi Mike,

The 1st "brand owner" I saw on a TV commercial was the man who bought the electric razor company in the late '60's/early '70's. The 1st 2-3 times he chuckled when he said he liked the razor so much he "bought the company" it seemed real, and he was mildly amusing. After the 323rd time, his chuckle was so artificial it was annoying. I don't remember anything about him or his product except his phony chuckle. But don't go by me - I'm very hard to please this way.

Duncan



Written by smallbusinessadvertising
3119 days ago

Thanks for sharing that, it is very interesting.



Written by ronika
3120 days ago

The suggestion to use children to select the face of your business is really interesting. I know people to whom children are immediately and inextricably drawn, but I've never really given it much thought.



Written by smallbusinessadvertising
3119 days ago

Hope some day you give it a try :)



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Share your small business tips with the community!
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Share your small business tips with the community!