How to choose the face of your business is one of the trickiest questions in advertising because the answer depends a lot on gut feel and history of the business. Essentially, there are two kinds of “Face of the Business”. The more traditional is one is by getting a “talent” or model. You come out with several advertising material and sign her or him up for several years. The advantage is that you allow the image of the celebrity to rub off on your business.
Building Your Small Business’ Public Image: How to Choose The Face Of Your Business Part 1
Posted by smallbusinessadvertising under AdvertisingFrom http://smallbusinessadvertisingstrategies.com 4790 days ago
Made Hot by: James John on March 9, 2011 5:14 am
Who Voted for this Story
-
Jed
-
m4bmarketing
-
HomeBusinessMedia
-
yoni67
-
BusinessBloggerPro
-
amabaie
-
hishaman
-
JVRudnick
-
businessavante
-
clickfire
-
Entrepreneurosaurus
-
ronika
-
mirsbblogger
-
Big Business Boogaloo
-
smallbusinessadvertising
-
sonasathish
-
techlunatic
-
James John
-
Ruth Stone
-
nh2000
-
dommas864
-
Bunsongd
-
imahvaaoba
-
tcamba
-
Bigheights
Subscribe
“Javelyn: Thanks for sharing these ideas. I see the potential for a...”
“Adam: Thanks for your response and input on how to do posts reels on...”
“Yeah, that's a difficult one to solve.
There are a few things you can do,...”
“Mike: Attention grabbing headline! I will bookmark your post and read...”
“The hard thing with the timing, is if you have an international audience...”
Comments
4790 days ago
4789 days ago
4790 days ago
Susan
4790 days ago
Even when the likes of Miley Cyrus and others like her were still minors, they were only endorsers, not the "Steve Jobs" of a brand.
I just wrote part 2, it is here: http://tinyurl.com/646wscs
4791 days ago
The 1st "brand owner" I saw on a TV commercial was the man who bought the electric razor company in the late '60's/early '70's. The 1st 2-3 times he chuckled when he said he liked the razor so much he "bought the company" it seemed real, and he was mildly amusing. After the 323rd time, his chuckle was so artificial it was annoying. I don't remember anything about him or his product except his phony chuckle. But don't go by me - I'm very hard to please this way.
Duncan
4790 days ago
4791 days ago
4790 days ago