Click Through Rate And ROI Has NO Relationship

Posted by williswee under Advertising
From http://www.penn-olson.com 4980 days ago
Made Hot by: marciabiz on October 9, 2009 11:52 pm

A Nielsen Company research, measured across over 200 campaigns, has busted the myth.

CTR and ROI have no relationship!

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Comments

Written by ShawnHessinger
4980 days ago

Agreed, Anita. This is precisely why performance from social media can be so difficult to measure. Because measuring for sales alone from a particular campaign could be a mistake. Thanks for the comment.

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Written by smallbiztrends
4980 days ago

I left a comment over at the Penn Olson site about why I think display ads should be used for brand awareness, not direct response. This data proves it. You shouldn't measure the effectiveness based on whether someone clicks through right at that moment. Rather, they may see the ad and remember your business later. And buy later.

- Anita

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