BizSugar.com › Advertising › Common Ad Practices – Bigger Logo and Bigger Brand Name

If I had a nickel for every time I hear a client say “I want a bigger logo and bigger brand name”… Again, business owners always think that making their logo bigger will maximize their investment. Yes, advertising people hate it because we don’t believe in hard selling anything. We believe that brand recall will come when the ads give the consumer the right kind of emotion.