BizSugar.com › Advertising › Copywriting 101: Sell The Benefits – Not The Features – I Am Tom Andrews

What's one of the biggest copywriting mistakes I see all the time?

Copywriters focusing too much on the features of their product/service, as opposed to the benefits.

Why's it such a huge mistake?

Because no one cares about your product. All your prospect cares about is the benefits they will get from it. Simple.