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Copywriting 101: Sell The Benefits – Not The Features – I Am Tom Andrews

Copywriting 101: Sell The Benefits – Not The Features – I Am Tom Andrews - http://iamtomandrews.com

Posted by TomAndrews under Advertising
From http://iamtomandrews.com 2583 days ago
Made Hot by: OpenSourceMedia on April 5, 2017 1:11 am

What's one of the biggest copywriting mistakes I see all the time?

Copywriters focusing too much on the features of their product/service, as opposed to the benefits.

Why's it such a huge mistake?

Because no one cares about your product. All your prospect cares about is the benefits they will get from it. Simple.

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Comments

Written by tiroberts
2573 days ago

Great information. Thanks for sharing

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