BizSugar.com › Advertising › Facebook Custom Audiences Targets Your Customers

If you are not yet familiar with the new Facebook Custom Audiences program, this post explains some of the details of one of Facebook's newest advertising features. Custom Audiences allows advertisers to target potential customers in a very different way than other advertising and marketing approaches currently available on the social media network. Advertisers can use phone number lists, e-mail lists or user ID lists from other networks to target Facebook users who aren't necessarily connected to your network. Read the post for a bit more detail on Facebook Custom Audiences.