BizSugar.com › Advertising › Geo-Targeting For Local Placement: Just How Narrow Is OK?

Advertising exists to help merchants sell products and services to people who need those same products and services. Bringing the merchant together with the consumer is the objective. In the online sector how those two are brought together requires a combination of money, targeting, and compelling or persuasive ad copy. How are those elements joined? How do businesses make sure that ads for their products and services are viewed by a needy consumer?