Google Adwords: Search vs Display Campaigns

Posted by GaryShouldis under Advertising
From https://youtu.be 2768 days ago
Made Hot by: robinandy58 on April 26, 2017 7:25 am

Are you getting ready to start a Google Adwords campaign and not sure if you should do a search or display network campaign? In this video, I discuss the difference between a search and display network campaign and when you would want to use each of them. Search campaigns are much different from display network campaigns and target different audiences, so it's important that you understand the differences between the two.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by abdulbais
2335 days ago

[Moderator's note: removed spam comment. ^ML]

- 0 +

Written by deep86
2733 days ago

Nice video. It all depends on your requirements. We need to analyze where we can maximum results according to our product or service

- 0 +

Written by lyceum
2761 days ago

Gary: Thanks for your kind words and support!

All the Best,

Martin

- 0 +

Written by lyceum
2762 days ago

Gary: We have to talk about these different ad options when I am ready to promote my tea hobby business! ;)

- 0 +

Written by GaryShouldis
2761 days ago

Yes, would love to discuss advertising options when you are ready, can't wait to see the tea business (and book) come to life!

- 0 +

Written by tiroberts
2763 days ago

I've been thinking of testing these against each other

- 0 +

Written by GaryShouldis
2762 days ago

They are hard to test against each other since they are so different as far as ad format and targeting options. A good thing to test is the Cost Per Aquisition (CPA, so even if they are different, you can still measure which ones gets you a lead cheaper.

- 0 +