BizSugar.com › Advertising › Google Search vs Display Network – A Comparison (Infographic)

Business owners and newbie marketers debuting in this brave new world of Digital Marketing will ultimately come across this primary element in their campaigns – paid online advertising. Running your Pay-Per-Click advertising campaign on both networks using only a single strategy can spell disaster for all your digital marketing efforts. There will only be a slim 1% chance that using a single strategy for both networks will work out – so it is vital that you get a clear understanding of what’s in and what’s not in each network.