There’s not a whole lot of point speaking to people who don’t want to speak to you. If you are involved in advertising in daily newspapers, general interest publications, direct mail to diverse mailing lists or even billboards, you are probably wasting a good percentage of your advertising dollar. Unless you’re overall goal is awareness, then this is a luxury best avoided.





Comments


Written by ShawnHessinger
4756 days ago

Great title...and great post. Thanks very much for sharing. I like the idea of collecting lists in particular and think it's best to pick niches whose interests you can either understand or get excited about. Don't just go for the money. Follow your own passions. They will help you connect.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!