How Effective Is Mobile Advertising?

How Effective Is Mobile Advertising?  - http://omgzam.com Avatar Posted by omgzam under Advertising
From http://omgzam.com 4529 days ago
Made Hot by: lyceum on May 10, 2010 3:59 pm
By now, we all know that mobile web is the next biggest thing. Even a report from Morgan Stanley cemented the above theory by stating that the mobile web will supersede desktop Internet by 2015. Naturally with the rapid growth, mobile ads too will grow as well. But how effective are they? A recent article from eMarketer newsletter, tries to unravel the effectiveness of mobile advertising.






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