Media advertising is your key to targeting your customers. That is why it is really a big industry. After all, everybody needs to advertise to get their products known to the buying public. Media advertising may demand a lot of money. But it will bring great returns when used in the right way.

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Written by businessavante
3322 days ago

Good points, Peter, but in the U.S., sports commercials are usually reserved for very low-brow stuff: mindless beer commercials, pick-up trucks, the "no-gray-beard" bit, etc.

i.e. They're not so 'sports-minded' as they are aimed at empty-headed stereotypical men who've already quaffed at least a 6-pack.

One exception might be golf, where there seem to be a lot of ads from financial institutions.

Duncan



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