BizSugar.com › Advertising › How to Supercharge App Installs & Engagement with PPC

There’s a big, sorry statistic stalking app developers the world over.

According to Google’s data “60% of apps have never been downloaded”, and with over 1 Million apps in each store there’s massive wasted potential.

So how then, can you guarantee you don’t fall in to the same trap as those 60%?

By using pay per click (PPC) marketing.