How a Social Media Campaign Fits into a B2B Media Plan

How a Social Media Campaign Fits into a B2B Media Plan - http://www.clickz.com Avatar Posted by digitalsmash under Advertising
From http://www.clickz.com 4861 days ago
Made Hot by: on May 29, 2008 12:00 am
Let's explore a facet of social media that's often ignored -- B2B (define) social media. Last month, my agency ran a social media seminar at the New England Direct Marketing Association Conference. When an audience member asked about B2B social media, Bianca Garcia, one of our star media planners, jumped right in with a lot of good information. She has a special gift for navigating the social media landscape, so I interviewed her for more information.





Comments


Written by Aaronontheweb
4859 days ago

It gave me a lot of ideas.



Written by Aaronontheweb
4860 days ago

This is hands down the best article I've ever read from BizSugar. EVERYONE should be giving this article a bit of sugar.



Written by ureach
4859 days ago

I dunno. I didn't see much new here. But maybe it's just me.



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