BizSugar.com › Advertising › IBM’s Smarter Cities Billboards Campaign

How many billboards did you take a look during your walk or driving in your entire life? Probably several thousands. I’m sorry that I can’t remember many of them, but I sincerely believe that it’s not my problem, as the billboard itself should be great enough to attract me.
In order to publicize their smarter cities project, IBM has teamed up with creative consultancy Ogilvy & Mather to create thoughtful outdoor advertising: a bench, a shelter and a ramp that are useful to city dwellers.