BizSugar.com › Advertising › If technology is ever-changing and adaptable; can brands and advertising be?

Technology is great, when it can be understood properly. The problem is, few really get it. We hear the idiotic hyperbole of the digital revolution telling us that everything will change and robots will eat our mothers. But tech doesn’t work like that. The question we must keep asking ourselves is; how can we make it work for us?