BizSugar.com › Advertising › Improve Your AdWords Strategy With Dynamic Search Ads

Do you enjoy doing keyword research? Probably not. It is one of the more tedious steps with Google AdWords campaigns. Depending on how many people are involved, it can be a lengthy process if you have to get pre-approval from other departments and research the volume and competitiveness of keywords. Once that initial work is completed, you then monitor search terms on an ongoing basis because there will always be some strange word you did not consider for your original campaign that needs to be added as a negative keyword.

With Dynamic Search Ads (DSAs), keyword research is not a step in your campaign creation process. Instead Google looks at a search query and says something like: “This search term is related to something on the website so I’m going to show this specific webpage and will auto-generate a headline that’s relevant to the search term entered on Google.com and the website being promoted”.