Improved Viewability Directly and Positively Impacts Revenue

Posted by erikemanuelli under Advertising
From http://tech.co 2871 days ago
Made Hot by: JamesMcAllister on January 11, 2017 7:18 pm

Successful online advertising strategies rely on high viewability rates.

The more an ad is seen, the greater the chances are the user will make a purchase.

This used to be an easy feat for advertisers and marketers. But today, they battle savvy internet users, ad blockers, and faulty ad analytics.

Improving ad viewability is still the key to successful online advertising, and investing time into improving these rates has a positive impact on publisher revenue.

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Comments

Written by abdulbais
2335 days ago

[Moderator's note: removed spam comment. ^ML]

- 0 +

Written by ravichahar
2870 days ago

Hey Erik,

People are really into advertising and everyone wants to make more money. More the views more would be the revenue.

This article can really help.

~Ravi

- 0 +