BizSugar.com › Advertising › In-Depth: Avatar - A Brand Culture worth Associating with

In the world lead by technological advancements - the audience becomes more sophisticated than ever. Capturing its attention has never been harder for brands, since any brand promise today is considered biased and rarely taken for granted. Avatar speaks the language of masses and becomes the 1st fastest movie ever to achieve $1bn (£625.6m) in ticket sales around the world (BBC, 04.01.2010). How do brands take advantage of Avatar massive audience coverage? What's Avatar's brand message that attracts further brand associations? This and many more...