BizSugar.com › Advertising › Is Google AdWords Express Right for Your Hotel?

Online advertising is growing at fast pace and is actually projected to surpass print in spending for the first time in 2012. AdWords specifically has been successfully helping companies generate more business for many years but many are unaware of Google’s AdWords Express. Google AdWords Express is online advertising that aims to make advertising as easy as possible for local businesses by doing most of the work for them. Google automatically manages many of the components that you will find in traditional AdWords such as keywords, bid setting and managing those bids. It’s ideal for businesses that would like to get involved with paid advertising but may not have the time or resources to analyze and manage advertising campaigns.