Jihadi Google and the Exponential Rise of Crap

Posted by EdLeake under Advertising
From https://www.linkedin.com 2581 days ago
Made Hot by: PMVirtual on March 29, 2017 5:30 am

Last week, big brands jettisoned parts of their digital advertising budgets after they realised their ads were appearing next to jihadist preachers on YouTube.

In short – many firms found their advertising budget was being used to display banner ads over YouTube videos, and therefore indirectly funding extremists and of course potentially damaging their brand cache.

Will this spell trouble for Google, their stock and revenue?

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Comments

Written by lyceum
2574 days ago

Ed: That is the harsh reality, if your business model is to sell ads at any price! ;)

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Written by tiroberts
2575 days ago

Interesting article

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Written by EdLeake
2574 days ago

Thanks :)

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Written by lyceum
2579 days ago

Scary reading about misplaced ads.

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Written by EdLeake
2574 days ago

Google getting the blame here is probably unfair, but the big brands need a scapegoat, as do their agencies and well... the press aren't going to miss an opportunity to cry wolf!

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