BizSugar.com › Advertising › Kick Start Your Display Advertising with Banner Ads

Businesses have used display advertising for a long time but as the web has experienced tremendous growth the field of display advertising and specifically digital banner advertising has as well. If you are unfamiliar with banner advertising they are small rectangular advertisements that usually take a small space on a webpage and if you click them they will take you to the advertiser’s website. The advertisement itself is a simple piece of html code that is easy to setup and adding graphics or even animation to make your ad stand is not too difficult. It is similar to print advertising but there are several benefits including the ability to present multiple images and you can change the appearance in different ways to enhance the effectiveness.