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Over 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling according to research from Ad-ology.

That's not a good sign for those businesses who have opted to reduce their advertising budgets as a means to save money. The study finds advertising appears to play a key role in consumers' view of how a business is doing, and by not advertising, businesses may be sending a warning signal to current and potential customers.