Local media more trusted both on- and offline

Local media more trusted both on- and offline - http://www.bizreport.com Avatar Posted by ArmadaIG under Advertising
From http://www.bizreport.com 5582 days ago
Made Hot by: on October 25, 2007 7:04 pm
A combination of print and online local media is a more trusted and relied-upon environment for advertising than commercial television, found a new survey by TNS Media. The value of local media in advertising has been the subject of a study for the Newspaper Society's ongoing research project. It turns out that local media is a more trusted and relied-upon platform for advertising than other mainstream ad carriers. by Helen Leggatt





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