Marketing - Sell Benefits, Not Features | Small business news; tips; networking

Posted by DaveEdwards under Advertising
From https://covedigital.co.uk 3695 days ago
Made Hot by: problogger78 on October 16, 2014 2:20 am

Selling features rather than benefits is without doubt one of the most common content and copywriting errors.
Here's how you actually start converting your prospects.

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Comments

Written by yorkecomm
3584 days ago

Great post…But the catch point is that, if you are selling the same stuff that other marketers are selling, in that case, features will remain the same but you can present the benefits in your way…

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Written by davidlowbridge
3586 days ago

It is amazing how many businesses sell features but never the benefits. Great post, thanks for it.

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Written by sharmeen
3657 days ago

Great one Dave! It's such a simple thing but unfortunately many big companies fail to realise the differences between presenting features and benefits. Thus they tend to lose their customers.

Very simply written yet so effective, thumbs up!

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Written by DaveEdwards
3657 days ago

Thanks Sharmeen. Appreciate you taking the time to comment.

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Written by komicwords
3660 days ago

It is challenging to put features in front if you only depends all earning from ad click

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Written by AngelBiz
3689 days ago

Couldn't agree more. It sounds like a no brainer, yet it's amazing to see how many companies continue to promote the features as opposed to value. If you put yourself in customers' shoes you will easily be able to come up with the benefits that the customers will buy into.

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