Marketing - Sell Benefits, Not Features | Small business news; tips; networking

Marketing - Sell Benefits, Not Features - https://covedigital.co.uk

Posted by DaveEdwards under Advertising
From https://covedigital.co.uk 3483 days ago
Made Hot by: problogger78 on October 16, 2014 2:20 am

Selling features rather than benefits is without doubt one of the most common content and copywriting errors.
Here's how you actually start converting your prospects.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by yorkecomm
3372 days ago

Great post…But the catch point is that, if you are selling the same stuff that other marketers are selling, in that case, features will remain the same but you can present the benefits in your way…

- 0 +

Written by davidlowbridge
3374 days ago

It is amazing how many businesses sell features but never the benefits. Great post, thanks for it.

- 0 +

Written by sharmeen
3445 days ago

Great one Dave! It's such a simple thing but unfortunately many big companies fail to realise the differences between presenting features and benefits. Thus they tend to lose their customers.

Very simply written yet so effective, thumbs up!

- 0 +

Written by DaveEdwards
3445 days ago

Thanks Sharmeen. Appreciate you taking the time to comment.

- 0 +

Written by komicwords
3449 days ago

It is challenging to put features in front if you only depends all earning from ad click

- 0 +

Written by AngelBiz
3477 days ago

Couldn't agree more. It sounds like a no brainer, yet it's amazing to see how many companies continue to promote the features as opposed to value. If you put yourself in customers' shoes you will easily be able to come up with the benefits that the customers will buy into.

- 0 +