Marketing - Sell Benefits, Not Features

Marketing - Sell Benefits, Not Features - https://covedigital.co.uk Avatar Posted by DaveEdwards under Advertising
From https://covedigital.co.uk 2915 days ago
Made Hot by: problogger78 on October 16, 2014 2:20 am
Selling features rather than benefits is without doubt one of the most common content and copywriting errors.
Here's how you actually start converting your prospects.





Comments


Written by yorkecomm
2804 days ago

Great post…But the catch point is that, if you are selling the same stuff that other marketers are selling, in that case, features will remain the same but you can present the benefits in your way…



Written by davidlowbridge
2806 days ago

It is amazing how many businesses sell features but never the benefits. Great post, thanks for it.



Written by sharmeen
2877 days ago

Great one Dave! It's such a simple thing but unfortunately many big companies fail to realise the differences between presenting features and benefits. Thus they tend to lose their customers.

Very simply written yet so effective, thumbs up!



Written by DaveEdwards
2877 days ago

Thanks Sharmeen. Appreciate you taking the time to comment.



Written by komicwords
2880 days ago

It is challenging to put features in front if you only depends all earning from ad click



Written by AngelBiz
2909 days ago

Couldn't agree more. It sounds like a no brainer, yet it's amazing to see how many companies continue to promote the features as opposed to value. If you put yourself in customers' shoes you will easily be able to come up with the benefits that the customers will buy into.



Written by johnwho
2909 days ago

Awesome post Man! Benefits are what makes us tick and to really pay attention. I also like the dating analogy!



Written by DaveEdwards
2908 days ago

Thanks John



Written by ebele
2909 days ago

I like the dating analogy.

I think one place where features might matter more than benefits (or just as much) is with smartphones.



Written by DaveEdwards
2908 days ago

Absolutely.



Written by DaveEdwards
2909 days ago

No problem - thanks for commenting!



Written by harishbali
2909 days ago

thanks for this post



Written by DaveEdwards
2908 days ago

No problem!



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