BizSugar.com › Advertising › Marketing Unleashed: Can entertaining ads can work too? Do Compare the market / Compare the Meerkat prove it?

The annoying "Go Compare" and "Compare the Market" campaigns both do the job of building brand awareness and recall, so when I go to buy insurance or they are top of mind. This is powerful. In the cluttered world we live in, making sure you are remembered and being considered is about as much as you may be able to communicate.