Here is part 2 of how to measure advertisement effectiveness. As expected, there were some questions on my last post, primarily about my claim that you can’t really measure the effectiveness of advertisement. I just want to emphasize what I said early on the article. There were two main points in...





Comments


Written by businessavante
3682 days ago

Mike, this is the best article on measuring I've ever seen - it goes way beyond the usual articles w/similar titles! Sure, we can meter Adword clicks, but what about all the people who saw the ad & Didn't click? Interesting! I tweeted & shared it.

businessavante



Written by smallbusinessadvertising
3681 days ago

Yes I think that measuring your Ad impact goes beyond what we normally think, there is much more involved and this is what I try to explain with this article.

Thanks for your words and retweet.



Written by yoni67
3682 days ago

Interesting stuff Mike!

Yoni



Written by smallbusinessadvertising
3681 days ago

Thank you, hope you found it useful.



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Share your small business tips with the community!
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Share your small business tips with the community!