Mobile Ads Marked by Promise, Problems

Mobile Ads Marked by Promise, Problems - http://www.emarketer.com Avatar Posted by jnelson under Advertising
From http://www.emarketer.com 5571 days ago
Made Hot by: on October 31, 2007 3:34 pm
The audience for mobile Web-based campaigns is growing, and more marketers are experimenting with the medium. But many brand managers are hesitant to commit big budgets. Mobile marketing spending has been on the cusp of a major breakthrough for years. But roadblocks persist.
A Nielsen study cited in Advertising Age found that only 10% of mobile data users responded to ads on their mobile phones. Another 11% viewed the ads but did not respond, and nearly eight in 10 did not view the ads at all.





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