Public transportation offers small businesses an opportunity to market to demographics in transit. Research finds ridership engagement and advertising design are key to the effectiveness of metro card ads. Although targeting marketing via metro card ads is challenging, innovative use of the cards such as via coupons present possible revenue generating options.
Moneycation: Are metro card advertisements good for business?
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Moneycation under Advertising
From http://www.moneycation.com 3506 days ago
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