BizSugar.com › Advertising › Offline Marketing: Is It Still Viable in 2021 During a Pandemic?

Many offline marketing strategies have become impractical due to the pandemic. Marketing events such as launch parties and trade shows have been made impossible due to social distancing laws and group restrictions. Meanwhile, handing out flyers and business cards is also too risky.

Online marketing is clearly safer on the whole – people can still visit your website or see your online ads without leaving their home and without physically interacting with people. As a result, many businesses have been investing all their marketing budget into online strategies.

But should you really avoid all offline marketing? Are there still offline marketing strategies that may have potential?