Many offline marketing strategies have become impractical due to the pandemic. Marketing events such as launch parties and trade shows have been made impossible due to social distancing laws and group restrictions. Meanwhile, handing out flyers and business cards is also too risky.

Online marketing is clearly safer on the whole – people can still visit your website or see your online ads without leaving their home and without physically interacting with people. As a result, many businesses have been investing all their marketing budget into online strategies.

But should you really avoid all offline marketing? Are there still offline marketing strategies that may have potential?





Comments


Written by [email protected]
61 days ago
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Written by lyceum
61 days ago

Farhan: Welcome to BizSugar! It is good if you write some words in the comment too! ;)



Written by lyceum
62 days ago

Lisa: I am glad to hear that! ;) Talk soon again! :)

All the Best,

Martin



Written by lyceum
63 days ago

Lisa: I think is viable. I believe in the marketing mix. Have you heard about guerrilla marketing?

All the Best,

Martin



Written by Inspiretothrive
63 days ago

Hi Martin, Yes, I have and I believe it's called out of home as well. Many national clients in my old newspaper days used to use them.



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