BizSugar.com › Advertising › Paid Attention: What You Don\'t Know About Advertising Can Cost You

The biggest concern among businesses of all types, is whether all of this advertising stuff still works. Advertising has never been a field where you got results with 100 percent certainty, but it offered dividends to people who followed the rules. It’s why companies like Kraft Foods and Apple spend millions on advertising for only a few seconds. These companies know that one ad can spark a big increase in their bottom line for days and maybe months to come.
Those were the good old days. Now advertising is a little more complicated.