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Paid Search is Customer Service, Not Advertising: Part 2

Paid Search is Customer Service, Not Advertising: Part 2 - http://www.polepositionmarketing.com

Posted by st0n3y under Advertising
From http://www.polepositionmarketing.com 4676 days ago

Principle of Least Effort means that information-seeking behavior stops as soon as minimally acceptable results are found. This important knowledge should affect how you run your PPC campaigns.

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