BizSugar.com › Advertising › Pokémon Go Marketing: How Pokémon Go craze can catch you millennials and business!

Millennials, also known as Generation Y (Gen Y), receive very contradicting labels. On the one hand often described as spoilt and lazy, they are also seen as the most sought after demographic in marketing terms and it’s easy to see why when you take a look at millennial research. Research from the USA indicates that American millennials currently contribute an estimated $1.3 trillion in annual consumer spending. But who exactly are millennials? How exactly can you capture Generation Y as a marketer?