Millennials, also known as Generation Y (Gen Y), receive very contradicting labels. On the one hand often described as spoilt and lazy, they are also seen as the most sought after demographic in marketing terms and it’s easy to see why when you take a look at millennial research. Research from the USA indicates that American millennials currently contribute an estimated $1.3 trillion in annual consumer spending. But who exactly are millennials? How exactly can you capture Generation Y as a marketer?





Comments


Written by abdulbais
743 days ago

[Moderator's note: removed spam comment. ^ML]



Written by xuanan
1389 days ago

This is a game but it can make very much money.



Written by tiroberts
1428 days ago

This is def a hot craze and it's really easy to capitalize on this right now.



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