BizSugar.com › Advertising › Should You Ignore TV Advertising For Your Business?

By Martina Mercer

Only a decade ago TV advertising was seen as the crème de la crème of marketing. You’d made it if your ad was on the TV and you could sit back and watch the money roll in.

Even if your ad wasn’t as iconic as Smash, Milk or Hovis it was still guaranteed (almost) to reach thousands of people depending on your time slot.

Now, the figures are hit and miss as many factors have to be taken into consideration and despite big brands still investing in TV advertising, many have reduced their budget for it dramatically understanding it will be better spent elsewhere.