BizSugar.com › Advertising › Should You Target Competitor In Your Ad?

There is an advertising war taking place in South Florida and things are really heating up, which is funny because the war is between two local air conditioning companies. The first company, Air Around The Clock, put up a number of roadside billboards with a campaign telling motorists “Your Wife Is Hot—better get your a/c fixed.” Pretty clever I might add. Several weeks passed and a competitor, All Year Cooling, started placing its own roadside billboards with a message telling motorists “Your Wife Is Not Hot—because you called All Year Cooling.”