Please bear in mind that this list is not comprehensive but it contains the major points that you should remember. As long as you follow these laws, you should be able to stay clear of any trouble. Also, keep in mind that the most important thing to remember when creating any kind of advertising material is to tell the truth and never claim something you are not.






Comments


Written by businessavante
4803 days ago

Thanks for this installment, Mike! This was even better than part 1, which was very good on its own. Everyone using testimonials or endorsements should be aware of the stringent laws that apply - To Them!

businessavante (Duncan)



Written by smallbusinessadvertising
4803 days ago

Thanks Duncan, yes I think it is important to know how to effectively use testimonials so that you don't waste your time.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!