If there was a Mount Rushmore of advertising, Claude C. Hopkins would be its George Washington. Test marketing, coupon sampling, and copy research are standards today in advertising, and Hopkins invented them all. Here, in his own words, are his 13 don'ts of advertising.
The Immortal Claude C. Hopkins and His 13 Don’ts of Advertising
Posted by
Larry J Keltto under Advertising
From http://www.thesolopreneurlife.com 3737 days ago
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