BizSugar.com › Advertising › The Rise of Real-Time Bidding. Is Your Business Behind?

Below is a guest post by Aubree Parsons, a bright and energetic writer/journalist focused on many topics including marketing.

When billboards and television commercials were the main sources of advertising, it was impossible to tell how influential each individual ad was on consumers – which produced the results, and which were totally wasted.

Such has been the plight of businesses, great and small, around the world until direct-response marketing changed everything.